Alberta Agriculture and Forestry wishes to bring your attention to several upcoming free webinars as well as a new resource.
1. Marketing and Merchandizing Strategies for Local Business Start-Ups Dec 15, 2020 at 9:00 AM M.S.T. (1.5 hours) Register now!
This webinar explores marketing strategies including image, display, curb appeal, merchandising techniques and other tools to attract customers to your business and secure sales. Eileen Kotowich and Karen Goad with Alberta Agriculture and Forestry will be presenters for this webinar. https://register.gotowebinar.com/register/8836227806381755662
2. Best Practices for working with a co-packer webinar 2: Industry panel January 13, 2021 at 9 AM M.S.T. (1.5 hours) Register now!
This second webinar focuses on the practical steps and tips from industry experiences in co-packing. The webinar builds on the Best Practices for Working with a Co-packer introduction webinar of November 4, 2020. You will hear from a panel of company speakers who have worked with a co-packer to produce their agricultural and food products as well as from a co-packer. This webinar is 90 minutes in length.
The panel will provide perspectives from both sides of the co-packing relationship. The company speakers will discuss what steps they took to be ready and how they selected a co-packer. The co-packer will share what a co-packer will require from a company who wishes to co-pack. All will share some of the challenges and tips for how to get the most from a co-packing relationship and work towards a successful outcome.
Following the industry panel presentation and questions, participants will have an opportunity to participate in a breakout session on co-packing in Alberta. The breakout session will further explore emerging trends, considerations and sharing of best practices or tips that enable companies to expand sales through co-packing. https://www.eventbrite.ca/e/best-practices-for-working-with-a-co-packer-webinar-2-industry-panel-tickets-131644471157
New Co-packing Resource
Resource Guide for Co-packing: Legal Aspects of the Co-packing Relationship is now available. You can find the document at https://open.alberta.ca/publications/resource-guide-for-co-packing-legal-aspects-co-packing-relationship
This resource guide looks at the core legal aspects of the co-packing relationship that have resulted in problems for both stakeholders. It is recommended that co-packers and their clients will develop relationships based on written agreements that promote stability and clarity. With clear agreements, Canada’s brand owners can develop and scale their products faster and more efficiently. Likewise, co-packers can identify partners that are compatible with their expertise and with whom they can collaborate to maximize output.